You're viewing all posts tagged with mobile marketing
Feb
23rd
Tue

Link: Survey Data--SMS trumps IM for Teens

Texting among teens outpaces IM, a survey conducted by Mediamark

Feb
12th
Fri
“ participants gave for the move away from postal reminders and towards SMS message reminders was that it was more convenient. With the majority of people keeping their mobile phones with them most of the time text messages are a good way of communicating a short reminder as the message will then be stored on the phone for future reference, and respondents considered they were generally more reliable then the post. Others reasons included being more environmentally friendly, and – with smartphones - easier to sync with outlook calendars.
People want SMS for convenience! from a survey conducted by Dialogue Communications.
Feb
12th
Fri
“ although only three per cent of people currently receive reminders by text – with 83 per cent coming through post – over 67 per cent would be happy to receive text reminders or alerts in the future. Nearly 60 per cent would actually opt in for the text reminder service, and just over 80 per cent of people said they would also be interested in a customer service text call-back request capability.
People want more SMS! from a survey conducted by Dialogue Communications.
Feb
4th
Thu
“ Because it’s text messaging, you can actually engage in some back and forth conversations rather then just pushing out alerts or appeals and having one-way conversations.
Allyson Kapin, non-profit marketer discussing how to integrate text message “into the larger mix” Mashable blog: 5 Real Challenges for Non-Profit texting Campaigns
Jan
8th
Fri

Follow a discussion on Mobile Marketing @ Wine Industry Technology Symposium’s Linkedin Group

Relevant questions and issues were raised in this discussion. We want to help clarify and educate the industry on the power of and many applications and insight customers share through text message programs.

Do you have any questions?

Jan
6th
Wed
“ Mobile is the most personal, intimate and media-engaging medium that is out there…Once you have that communication channel open, you now have the opportunity to send relevant, timely and engaging communication to your audience…Mobile is one of the most measurable channels out there.
Michael Becker, Direct to Consumer Symposium 2010 keynote speaker and mobile marketer. Read full article on WineBusiness.com
Dec
16th
Wed
“

in 2010, SMS increasingly will serve as the glue that cements multichannel campaigns.

More campaigns that span print, direct mail, digital signage and broadcast will use SMS to enable calls-to-action, e-coupons and metrics such as the number of people who view an advertisement.

Frederico Pisani Massamormile, Interim CEO of Mobile Marketing Association outlining top 5 mobile trends of 2010:

  1. Mobile is multichannel: mobile is most cost-effective method to reach mass market; supports engagement long after exposure to traditional media; brands recognize that mobile is a powerful way to maintain a relationship with customers.
  2. Richer analytics: provides more actionable insight to consumer interaction
  3. Smartphones create new opportunities: great for multichannel, but downside is that app development is costly and most apps have meager long-term traction.
  4. SMS’ value skyrockets: works on any mobile device or network; faster and farther-reaching
  5. Industry self-regulation grows: always aware of consumers’ best interest

Read his full article, Hot on SMS, cold on Apps: MMA’s view of 2010

Dec
10th
Thu

QR codes have received more attention in the US with Google’s Place Pages Project. Here’s a quick explanation of QR codes.

What is a QR code?

  • unlike price barcodes which hold up to 20 characters, QR codes hold up to 7,000 characters including website addresses, text, and phone numbers.
  • consumers take a picture of the QR code with a code reader downloaded on their mobile phone. (Unfortunately in the US, the software is not on mobile phones by default.)
  • turns everyday objects into a physical-world hyperlink.

How can you use QR Codes?

You can attach it to any object to entice interaction and gather metrics. For example, attached to a label, a QR code can link to a video of the winemaker explaining the wine in his own words or a time-elapse video of how they produced the bottle of wine from start to finish. QR codes will be a powerful tool for wine brands to tell a story about the brand.

QR Code Pros:

  • redirects to websites with one-click.
  • facilitates interaction between consumer and brand by connecting the physical object with a digital presence.
  • paperless ticketing for events and airlines. (This will be a dominate implementation sooner than later.)

QR Code Cons:

  • phones in the US are not equipped with QR code readers.
  • industry must develop standards and support a single QR code format to drive adoption.

View the video to see Google’s Place Pages Project in action.

Dec
9th
Wed

How does a small business use mobile coupons?

Published in Inc. Magazine’s December 2009 issue, How to Boost Sales with Mobile Coupons illustrates how easily small businesses can implement a text message marketing program to drive sales.

Here’s an excerpt from the column:

“One of the benefits of text-message coupons is that you can offer them at a specific time of day. Ashok Desai, owner of Family Dry Cleaners, a chain of four stores in southeastern Tennessee, started sending coupons via mobile text message in August…looking for a way to target coupons based on the time of day and day of the week. “Certain days are very slow for us, like when it rains or the middle of the week,” he says. Now, on Tuesday mornings, he sends out a promotion to the 100 people who have signed up.

To get customers to register to receive the text-message coupons, Desai put out fliers in each of his stores and sent direct mail to local residents, urging them to send a text message to the company’s short code to receive special text-message offers. He calculates he gets about a 10 percent redemption rate per coupon. The initiative, which costs $65 every four to six months, has generated an extra $2,000 a month in sales, he says…”

Read Inc.’s December 2009 issue for the complete column.

Dec
7th
Mon

Are customers reading your emails on their mobile phone?

Close to 139 million people worldwide access their emails from a mobile phone. This number will approach 1 billion by 2013, according to a Radicati Group study. More importantly, nearly 1 in 5 holiday shoppers will use their mobile phone for assistance this year. Are you taking the proper steps?

Published on Mobile Marketer, How to mobile-optimize holiday email campaigns shares a handy checklist to help your subscribers take action from mobile. Here are three steps from the list:

  • Resize and better organize images and links.
  • Create content with less prose to fit smaller screens.
  • Use call-to-actions such as “click to call” that make sense for mobile users.

You can read the full-article on Mobile Marketer.

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