Providing an extra level of security for alcohol companies, we’ve added a new feature to allow brands to verify a participant’s age before she can interact with its programs. This feature mimics many alcohol-related websites.
Simply check the box to enable.
Seventy percent of all beverage purchases in retail environments are impulse buys. Our new release, “Data on Demand” can help influence a shopper’s choice to purchase your wine.
Data on Demand allows you to share information with your customers with an auto-response message, perfect for instant coupons, sharing links, and information at events.
As with other programs types, you can invite participants to join other subscription lists.
Along with this feature, the reports share, how many times a mobile number participates in this campaign, the time of day people participate, and the total number of interactions with the program.
Tell us what you think. This feature will evolve into a more powerful geo-location tool. (hint;)
There’s no better way to figure out how to improve your customer service at the point-of-sales or events than to ask your customer questions. Today, we release surveys to help you improve the chances of your collecting information and activating your customers in your mobile programs. We’re pumped about this feature!
Creating Survey
After naming your campaign and creating a primary keyword, select the type of information you want to collect from the pull-down menu. The fields in the pull-down menu correspond to the fields in the profile information. You can read a previous feature post on how to create custom fields here.
When a survey participant incorrectly responds to your question, you may also customize the response.
After adding as many survey questions as you’d like (We recommend keeping the user experience in mind.), you can specify messages to say “thank you”, to notify a mobile user if she attempts to take the survey again, and to ask participant to join your promotion list.
Reports
To help you understand how captive your survey is, you can view the real time Participation Funnel on the campaign’s overview page.
Also provided is a Participation Time report which shows what time of day your customers participate in your survey and for each keyword if multiple keyword benchmarks are set up. This will help determine the best time to send broadcasts to elicit quick responses.
Create your mobile surveys and tell us how you’ve used them to activate your customers into your programs.
Based on feedback, we’ve integrated an activity feed, similar to Facebook. You’ll see feed items for new subscribers added, sent broadcasts, and ended campaigns.
What other information would help you?
Tracking your message volume got a little bit easier. From the Reports section, click on the “Account Message Volume”. You can use the filters to view data based on date ranges, campaign types, and campaign status. The data also differentiates message volume from SMS and web sources. Enjoy!
New feature! When you want to remind your fans in Chicago about an upcoming event, give some love to November birthdays, or send a promotion to your customers who prefer red wine, you can segment your audience based on any data you collect.
Start by clicking the “Segments” link on the right side of the the Manage Profiles section or ‘View Segments’ link on the right side of a specific campaign overview page.
After naming your segment, create your first “rule”. Based on default and custom fields in subscriber profiles, rules are criteria from which you can segment your subscriber list.
You can create as many rules to segment your subscribers as much as you like. Your segment stays up to date as new customers subscribe to your campaigns.
With your new segment saved, you can specify the target audience when sending broadcasts. They’ll be happy to receive a personal message.
A few extra ideas on how to use segments:
In addition to basic information (first and last name, email address, mailing address, birthday, gender, and home phone number), you can now collect and store data about your audience that is unique to your business.
To add custom fields to your subscriber profile page, click on the “Custom Fields” link on the Subscriber List page.
Clicking the “Add a new data field” option below the Custom Fields section reveals fields to name, describe, and select the type of data to collect. The data type ensures mobile users submit the appropriate information from SMS or web forms.
Navigating to any subscriber’s profile page, you will see the newly created custom fields below the default fields.
Storing unique data about your audience will further improve targeted interaction and response rates. We hope this helps!
We released a update to manage all the subscribers to your mobile campaigns. You can easily search and filter subscribes based on their mobile number or type and name of campaigns in which they participate.
Accessed from the Campaign List page, you can view a list campaign participants and further filter using the Filter Options.
From the list, you can click on the mobile number to view detailed information about the subscriber that you’ve collected via SMS or web forms—demographic, location, and contact information; campaign participation history, and message history.
You can edit information about subscriber directly from this page by clicking on the ‘edit’ link adjacent to the page heading. All changes are saved to the database.
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