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Jan
14th
Thu

Text Messaging and the Haiti Earthquake

Text message has had a great impact on humanitarian and rescue efforts in Haiti. Victims trapped in the rubble have sent SMS messages to help rescuers pinpoint their location. (Read here.) Most notably, concerned people have helped raise over $2 million $5 million $10 million with $5 and $10 donations to organizations participating in the relief efforts by simply texting a keyword. Most notably the Red Cross’s call-to-action, “Text HAITI to 90999 to donate $10.”

When promoted properly, SMS programs reach an expansive audience and lead to action.

Here are a few ways to donate:

  • Text HAITI to 90999 to donate $10 to the American Red Cross
  • Text HAITI to 25383 to donate $5 to International Rescue Committee
  • Text HAITI to 45678 to donate $5 to the Salvation Army in Canada
  • Text YELE to 501501 to donation $5 to Yele
  • Text RELIEF to 30644 to get automatically connected to Catholic Relief Services and donate money with your credit card
  • Text HAITI to 864833 to donate $5 to The United Way
  • Text CERF to 90999 to donate $5 to The United Nations Foundation
  • Text DISASTER to 90999 to donate $10 to Compassion International
Dec
18th
Fri
Amazon allows customers to track deliveries via text message. It’s a simple tool to integrate with CRM solutions and gives customers another channel with which to interact with you and your brand. Using the same tool, wine e-commerce sites can: Automate shipping notifications; Receive quick responses from customers who, at the last minute, want to change delivery dates; Minimize costs associated with return deliveries; Activate customers into a 100% permission-based mobile promotions list. Click for high-res photo

Amazon allows customers to track deliveries via text message. It’s a simple tool to integrate with CRM solutions and gives customers another channel with which to interact with you and your brand.

Using the same tool, wine e-commerce sites can:

  • Automate shipping notifications;
  • Receive quick responses from customers who, at the last minute, want to change delivery dates;
  • Minimize costs associated with return deliveries;
  • Activate customers into a 100% permission-based mobile promotions list.
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