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Close to 139 million people worldwide access their emails from a mobile phone. This number will approach 1 billion by 2013, according to a Radicati Group study. More importantly, nearly 1 in 5 holiday shoppers will use their mobile phone for assistance this year. Are you taking the proper steps?

Published on Mobile Marketer, How to mobile-optimize holiday email campaigns shares a handy checklist to help your subscribers take action from mobile. Here are three steps from the list:

• Resize and better organize images and links.
• Create content with less prose to fit smaller screens.
• Use call-to-actions such as “click to call” that make sense for mobile users.

You can read the full-article on Mobile Marketer.