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In addition to basic information (first and last name, email address, mailing address, birthday, gender, and home phone number), you can now collect and store data about your audience that is unique to your business.

To add custom fields to your subscriber profile page, click on the “Custom Fields” link on the Subscriber List page.

Clicking the “Add a new data field” option below the Custom Fields section reveals fields to name, describe, and select the type of data to collect. The data type ensures mobile users submit the appropriate information from SMS or web forms.

Navigating to any subscriber’s profile page, you will see the newly created custom fields below the default fields.

Storing unique data about your audience will further improve targeted interaction and response rates. We hope this helps!