February 2010
6 posts
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Link: Survey Data--SMS trumps IM for Teens →
Texting among teens outpaces IM, a survey conducted by Mediamark
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“participants gave for the move away from postal reminders and towards SMS...”
– People want SMS for convenience! from a survey conducted by Dialogue Communications.
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“although only three per cent of people currently receive reminders by text –...”
– People want more SMS! from a survey conducted by Dialogue Communications.
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New Feature: Age Verification
Providing an extra level of security for alcohol companies, we’ve added a new feature to allow brands to verify a participant’s age before she can interact with its programs. This feature mimics many alcohol-related websites.
Simply check the box to enable.
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New Feature: Data on Demand
Seventy percent of all beverage purchases in retail environments are impulse buys. Our new release, “Data on Demand” can help influence a shopper’s choice to purchase your wine.
Data on Demand allows you to share information with your customers with an auto-response message, perfect for instant coupons, sharing links, and information at events.
As with other programs types, you...
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“Because it’s text messaging, you can actually engage in some back and forth...”
– Allyson Kapin, non-profit marketer discussing how to integrate text message “into the larger mix” Mashable blog: 5 Real Challenges for Non-Profit texting Campaigns