December 2009
10 posts
1 tag
Dec 18th
A New Year's Gift Just For You
In 2010, wine marketing conferences (Direct to Consumer Symposium and Wineries Unlimited) will spotlight mobile and SMS (text message) as a powerful CRM and logistics tool to build strong relationships with customers. We’re thrilled more wine marketers will be exposed to and learn how simple, flexible, and cost-effective mobile marketing is. To celebrate, we want to make an offer to help...
Dec 18th
1 tag
“in 2010, SMS increasingly will serve as the glue that cements multichannel...”
– Frederico Pisani Massamormile, Interim CEO of Mobile Marketing Association outlining top 5 mobile trends of 2010: Mobile is multichannel: mobile is most cost-effective method to reach mass market; supports engagement long after exposure to traditional media; brands recognize that mobile is a...
Dec 16th
1 note
1 tag
Dec 10th
1 tag
How does a small business use mobile coupons?
Published in Inc. Magazine’s December 2009 issue, How to Boost Sales with Mobile Coupons illustrates how easily small businesses can implement a text message marketing program to drive sales. Here’s an excerpt from the column: “One of the benefits of text-message coupons is that you can offer them at a specific time of day. Ashok Desai, owner of Family Dry Cleaners, a chain of...
Dec 9th
1 tag
Dec 9th
1 tag
Dec 8th
1 tag
Are customers reading your emails on their mobile...
Close to 139 million people worldwide access their emails from a mobile phone. This number will approach 1 billion by 2013, according to a Radicati Group study. More importantly, nearly 1 in 5 holiday shoppers will use their mobile phone for assistance this year. Are you taking the proper steps? Published on Mobile Marketer, How to mobile-optimize holiday email campaigns shares a handy checklist...
Dec 7th
WatchWatch
Imagine how powerful Pranav’s SixthSense game-changing technology would be for wineries to tell their story and connect with consumers. He says prototypes cost $350 to build. I’m sure people will pay double or triple that price. (If you’re in a time crunch, start at 5:30 mark.) How would you use this to bring your wine brand to another dimension?
Dec 3rd
Dec 2nd